TrafficMax: Frequently Asked Questions

I. General

How do I place my order for TrafficMax?
Log on to www.compusystems.com/order and enter your username and password. Confirm your show. On the main Exhibitor ordering page, click on the "Next Step” button under the heading “Attendee List Rental & Marketing Services - TrafficMax"

I don’t have my Username and Password?
This information is sent via e-mail to a company’s key contact starting approximately 6-8 weeks before a show starts. If you do not have your username/password, please contact a TrafficMax Specialist at (708) 786-5565.

My company does not use credit cards; can I pay with a company check?
Yes. At the payment screen, select “Check” in the “Payment Type” field. You can then mail your check to:

CompuSystems, Inc.
Attn: TrafficMax Payment – Check Enclosed
2805 S. 25th Avenue
Broadview, IL 60155

Once your check has been received, your list will be e-mailed to the address you specified with your order within 24 hours. (The Check option does not apply for E-mail Broadcast or Postcards).

When is TrafficMax available?
Availability for TrafficMax varies from show to show. Generally, it is available 6-8 weeks before a show starts. Each show will have e-mail notifications sent to the key contact if TrafficMax is offered by CompuSystems or Show Management.

What service options are offered with TrafficMax?
TrafficMax offers four features: List Rental, E-mail Broadcasting, Label Printing, and Postcard Fulfillment. Features may vary for each individual show.

II. List Rental

What contact information will I receive for the list that I rent?
The contact information differs from show to show and is determined by Show Management. To find out what information is available for your show: Start from within the TrafficMax system and click the “Next Step” button under the heading “Attendee List Rental & Marketing Services - TrafficMax.” Then click into the “List Rental” feature, this will display both the cost and the fields that you will receive in your download as long as the registrant has included all of the information.

How long will it take for me to receive my list?
You will receive your list immediately if you are paying with Visa, MasterCard, or American Express (note: we do not accept Discover). Once you’ve entered your card information and your payment has been approved, the system will display your order number and receipt along with a link located on the receipt page to download your list. You can also access this in Rental History; you will just sign back in after the order, click ‘Next Step’, and then click on the Rental history icon. (note: some shows will not allow for immediate download).

How many times can I use the list that I rent?
Each rental list may only be used once! The one time rental use is for one marketing campaign for EACH list rented. For each subsequent usage, you must repeat the rental and payment process. Use of the list more than one time is a violation of the terms and conditions of your rental.

What are the different file output options?
You have three output options: Comma Separated Variable/Microsoft Excel Format (CSV), Tab Delimited, and Fixed Length Field. CSV is the most commonly used, and is readable by Excel.

III. E-mail Broadcast

Do I receive the list of contacts that I select when I use the broadcast e-mail feature?
No, the broadcast itself constitutes the one-time usage allowed.

After I submit my order, how long does it take for my e-mail broadcast to go out?
It goes out instantaneously. Therefore, be aware that once your e-mail is sent, it will immediately broadcast to your entire list.

Note: Some show organizers require approval prior to e-mail transmission. This will be shown on the e-mail broadcast ordering page, if applicable.

Can I preview my e-mail message before it is sent?
Yes. There is an option to send a test e-mail to three recipients before the order is processed. You will also be able to preview the message as well. (These 2 steps must be done prior to selecting your list to broadcast).

What if the recipients want to opt-out?
Opt-out links are added to your message automatically and opt-out requests are managed for you.

Will I be able to track the effectiveness of my broadcast e-mail?
Yes, if the e-mail is HTML. You have the ability to view real-time tracking reports and determine immediately how many e-mail messages were opened and how many times the links in your e-mail message were clicked. The report will include only the contact and company names of those who opened the messages. The plain text option will not have this feature available.

IV. Label Printing

Do I need a specific label stock?
Yes. Our system requires that you use the Avery 5160 label stock.

Do I receive the list of prospects when I order the Label Printing feature?
The only version of the list you will receive is a PDF that displays your prospects in an Avery 5160 label format.

V. Postcard Fulfillment

Do I have to order the List Rental portion first before I preview the postcard template?
No. You are able to create an account and design your postcard based off the templates prior to finalizing your order. This is helpful if approvals are required for your company prior to fulfillment.

You will go to https://www.networkmailer.com/cgi-bin/WebObjects/TrafficMax and click on “create an account”. The username and password you create will allow you access to your design so you can finalize your order at a later time.

Once you have created your account, you will then select your show and continue to design your postcard using the template format. You have not placed an order until you submit your payment information in either the first or second part of the two-part ordering.

What type of list do I provide to Modern Postcard?
You will not supply a list to Modern Postcard. You will select the “Corporate Supplied” option on the postcard ordering portion and CompuSystems will upload your rented list that was ordered in the first stage of the two-part ordering process.

What happens to the remaining postcards if the order is larger than my rented list?
You can choose to have the additional postcards sent to you to hand out at the show or you can have them recycled. You will select between these options when finalizing the second portion of your order.

When I choose First Class or Bulk Mailing should I select “or Current Resident” or “NCOA Link”?
Either option is acceptable; however, CompuSystems recommends use of “or Current Resident” since a majority of the information provided by the registrants is only a day, week, or at the latest a few months old.

Can I upload my own design?
The Postcard Fulfillment option is based on the use of templates with pre-defined layouts. You may upload an image in the space provided, add text in the allotted space, and add your company’s logo on the template. All show information and dates are preformatted and cannot be changed or altered.

Can I choose my own color or do I have to use the colors provided?
If you would like to modify the colors on your postcard you can contact Modern Postcard’s customer service department. They can assist you in determining if the color you want is available.

Can I place a rush on my order?
Yes. You must contact Modern Postcard’s customer service center to do so. Additional charges will apply. Normal turn around time for orders is 7-8 business days and orders must be placed by 12:00 PM Pacific Standard Time.

If my rented list has an uneven number of registrants, how will this be reflected in my postcard order?
Postcard fulfillment is based off of bulk rates/orders. See the pricing guide or contact a TrafficMax Specialist for details.

I still have questions. Where can I get more information? Contact our TrafficMax Specialist at 708.786.5565 or e-mail trafficmax@compusystems.com.